THE 7
BMW INDIVIDUAL M SPORT EDITION
Digital Assets created for the Launch campaign - BMW INDIA
Exterior CGI Imagery + Interior Photography + 30s Video spot
Photographed the interiors of the 7-series Individual M Sport edition at the BMW factory in Chennai, India
Aim was to showcase the "Individual" elements now available in the interior of the 7-seires that is being currently assembled in India as 740Li and 730Ld variants.
Aim was to showcase the "Individual" elements now available in the interior of the 7-seires that is being currently assembled in India as 740Li and 730Ld variants.
Usage on the BMW India website -
30s Video Spot -
The main challenge was creating a 30s video of the 7 series and it's M Sport and Individual features in the BMW factory itself.
The car could not be transported to a studio or to another location hence we were restricted to shooting the video in the plant premises itself. This meant we had to create the blacked out studio from scratch.
We were only allowed to work in the plant post 4:30pm and had to wrap up by 6am. We had 2 nights to complete the set up, shoot and tear down as we could not have any delay in the production schedule of the cars in the factory.
Some Behind the scene images
