BMW - The 5 - Print + OOH Creatives - FULL CGI

Considering the BMW 5-series was launched internationally as a hybrid, we were commissioned to create 4 assets to be used for Print and Billboard advertisements for the launch of the new 5-series LCI in India. The content has been used for billboards, newspaper, magazine and digital promotions. All images were created from scratch in Blender and Rendered in Cycles. Retouching was done using Adobe Photoshop and final toning was done using Capture One Pro.

BMW INDIA - THE 5
Print and Billboard Campaign done in house at The Autofocus

Client - BMW India
Agency - FCB ULKA
Interactive Billboard Creative
The light streaks were lit up using LEDs to give the sense of speed in the image.
Some Pre-planning work
Usage on BMW India Website
Print and Billboard Creatives made by Agency - FCB Ulka
CGI Direction + Supervision - Kunaal Kelkar
Art Direction - Kanika Sood + Kunaal Kelkar
CGI Materials + Lighting - Saksham Kumar
CGI Assistance - Mohammed Hammad
Retouching + Toning - Abdul Rehman + Kunaal Kelkar
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